![](https://cdn.myportfolio.com/a862925b-2e25-45f0-b0f6-e0bda008c8e1/e3c9786e-3b48-495b-95cc-706d1e6c56a7_rw_1200.jpg?h=c216a8167ccfb06d5e4588497c719a10)
![](https://cdn.myportfolio.com/a862925b-2e25-45f0-b0f6-e0bda008c8e1/0ffc95be-c94d-44bd-b14f-49af649ba0bb_rw_3840.jpg?h=1366fe6ca23616b9e207c7ce48af9512)
client: Acura
agency: MullenLowe
role: UX & Creative Technology Director
agency: MullenLowe
role: UX & Creative Technology Director
For the launch of the all-new 2023 Acura Integra and the return of the legendary nameplate we made the first-ever auto dealership in the metaverse. The first 500 customers to pre-order the new car got an NFT version of the car, thereby bridging the digital and the physical world.