client: Acura
agency: MullenLowe
role: UX & Creative Technology Director
agency: MullenLowe
role: UX & Creative Technology Director
Acura of Decentraland
For the launch of the all-new 2023 Acura Integra and the return of the legendary nameplate we made the first-ever auto dealership in the metaverse. The first 500 customers to pre-order the new car got an NFT version of the car, thereby bridging the digital and the physical world. I sincerely apologize for making the world a little dumber by adding more NFTs to it, but we did it before it stopped being cool ...