Martin Pagh Ludvigsen - portfolio

Martin Pagh Ludvigsen red carpet photo after accepting the AdAge Creative Technologist of the Year Award in 2026

Martin Pagh Ludvigsen on stage at CES with Jonathan Nelson and Jonathan Rigby from Omnicom

Martin Pagh Ludvigsen post event press coverage after our SXSW panel showing "Ask Dali" for the first time

Martin Pagh Ludvigsen giving an interview at SXSW

Martin Pagh Ludvigsen right after he lost the AdAge "Creative Technologist of the Year" 2025 award

Martin Pagh Ludvigsen on stage at OneClub SF

Martin Pagh Ludvigsen right before he lost the Campaign US "Innovative Lead" final

Martin Pagh Ludvigsen on stage at FITC Toronto

Martin Pagh Ludvigsen on stage at the Facebook Automotive Summit

Martin Pagh Ludvigsen on stage with Jeff Goodby at Google Cloud NEXT

As Creative, Technology and AI Director I've directed and led award-winning campaigns with such brands as Acura, Nike, Coca-Cola, Corona, Nokia, GE, Google Play, Etihad Airways, McDonald's, Toyota, The Dalí Museum to name a few.

I'm currently Director of AI & Creative Tech at Goodby, Silverstein & Partners. I run the in-house innovation unit GSP Labs.

I graduated from the IT University of Copenhagen in 2005 and started working at Framfab/LBi in Copenhagen shortly after as a developer. I stayed with LBi for five years, eventually managing the entire development department with 25+ developers in my final role as Director of Technology there.

Moving to the U.S. in 2010 I worked on the production side at ACNE Production and on the agency side at BBH and MullenLowe. I'm currently at Goodby Silverstein & Partners in San Francisco as the Director of Creative Technology & AI.

In my academic education I've combined a bachelor's degree in arts and aesthetics with a master's degree in computer science, UX and design. This unusual combination gives me a unique understanding of both the creative, technical and aesthetic aspects of a concept, as well as the tools and knowledge to bring that concept into life.

I've spoken at FITC, SXSW, at Google Cloud Next, at CES, at AI Deciphered, at the Facebook Automotive Summit, the Experiential Marketing Summit, the EVENTtech Convention, and at the Association of National Advertisers Influencer Marketing Summit.

I am an executive member of the International Academy of Digital Arts and Sciences (IADAS), where I judge the Webby Awards and the Anthem Awards .

I've been interviewed by theFWA, MediaPost, by Lürzer's Archive, by NPR's 'All Things Considered', by Campaign US, by the Digiday Podcast, by the Technically Creative Podcast, by Creativity Squared, by Inc. Magazine, by Hyperallergic, by Business Insider, and in Denmark by Bil Magasinet, and covered in Ekstra-Bladet.

I'm a 2025 Campaign US "Innovative Lead" finalist, and a 2025 Ad Age "Creative Technologist of the Year" finalist and the Ad Age's A-list 2026 "Creative Technologist of the Year". My work in production and advertising has won many international awards, including multiple wins at the Webby Awards, Cannes Lions, Clio, One Show and D&AD.

I live in California with my wife, one cat, two daughters, and five bikes.

Red Carpet photo after accepting the AdAge "Creative Technologist of the Year" award in 2026