Who am I?

As Creative, Technology and UX Director I've directed and led award-winning campaigns with such brands as Acura, Nike, Coca-Cola, Corona, Nokia, GE, Google Play, Etihad Airways, McDonald's, Toyota, to name a few.

I'm currently Director of AI & Creative Tech at Goodby, Silverstein & Partners. I run the in-house R&D and innovation unit GSP Labs.

I graduated from the IT University of Copenhagen in 2005 and started working at Framfab/LBi in Copenhagen shortly after as a developer. I stayed with LBi for five years, eventually managing the entire development department with 25+ developers in my final role as Director of Technology there.

Moving to the U.S. in 2010 I worked on the production side at ACNE Production and on the agency side at BBH and MullenLowe. I'm currently at Goodby, Silverstein & Partners in San Francisco as the Director of Creative Technology & AI.

In my academic education I've combined a bachelor's degree in arts and aesthetics with a master's degree in computer science, UX and design. This unusual combination gives me a unique understanding of both the creative, technical and aesthetic aspects of a concept, as well as the tools and knowledge to bring that concept into life.

I've spoken at FITC, SXSW, at the Facebook Automotive Summit, the Experiential Marketing Summit, the EVENTtech Convention, and at the Association of National Advertisers Influencer Marketing Summit.

I am an executive member of the International Academy of Digital Arts and Sciences (IADAS), where I judge  the Webby Awards and the Anthem Awards .