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client: Hawaiian Airlines
agency: MullenLowe with Superhero Cheesecake
Role: UX and Creative Technology Director
agency: MullenLowe with Superhero Cheesecake
Role: UX and Creative Technology Director
Awards: theFWA, Awwwards, Effie
While not being able to visit Hawaii in real life, we invited future travelers to visit virtually in a beautiful mobile-first scavenger hunt where users explored the islands on their hunt for clues that would lead them to the grand prize: A round-trip to Hawaii!