It took three years working on the Acura account before I finally made a driving game. We had to wait for the right opportunity, it couldn't just be a game where you drive their newest SUV through the suburbs, it had to be a FUN game. And we got the opportunity with the 2019 brand spot, that featured several of Acura's most iconic cars of past and present. So we created a game that let you drive through different eras of gaming in a car appropriate to that time.
client: Acura agency: MullenLowe with Active Theory role: UX & Creative Technology Director