California Avocado Web

I was the tech and UX lead on californiaavocado.com for five years from 2017-2023. Along the way I was in charge of a complete redesign and rebuild from a legacy CMS to Wordpress as well as launching a merch store on Shopify from scratch. I was involved in all aspects of the site from digital strategy over UX and UI design to development, hosting, analytics & SEO. A quote from my day-to-day client: " I really enjoyed working with you. You always had an upbeat attitude and were really savvy when it came to solutions which was always appreciated. When you came on board the CAC account, it signaled that better days were coming and I think the last several years when you’ve overseen our account have been our best years in terms of quality of projects and moving the needle in website development."