At the end of 2022, the Corona team wanted to bring back the magic of the beloved O'Tannenpalm TV spot by opening a real tree lot. Unfortunately time and planning made that not realistic, but when they came to me, I suggested they could bring it to life on coffe tables across the country through Augmented Reality powered by 8th Wall. With the help of a great partner we were able to bring this to life in very little time - and Christmas was saved ...
Shortly after launch I also directed and filmed a few short clips for social powered by the AR experience.
Role: Creative Director, UX and Creative Tech Director, Film Shoot