The MullenLowe team went to three different locations in Southeast Asia to capture content for the Gateway to Asia campaign for EVA Air. The content was brought to life in traditional, beautiful photos in Wired, Condé Nast and Fast Company, and in a series of OOH placements.
Through AR powered by 8th Wall each of these print placements became a portal, or a literal Gateway to Asia, letting visitors immerse themselves in the locations.
Contrary to popular belief, that is NOT the back of my head seen in one of the content pieces. So no, that is not a photo of me taking a photo of myself below.
But I can confirm that the hands in the case study video belong to me.
client: EVA Air agency: MullenLowe with Tool Role: Creative Director