Game the Green

Game the Green was a first-of-its-kind digital challenge at one of golf’s most iconic holes– the 17th hole at TPC Sawgrass. Fans predicted where the tee shots would land in real-time using data powered by Comcast Business. It went live during The Players tournament at TPC Sawgrass in March, and I can neither confirm nor deny that I had to remote connect from my hotel room in Austin TX during SXSW to fix some unforeseen technical issues - you don't see THAT in the case study, do you?

Client: Comcast Business
Role: Creative Technology and UX Director

Agency: Goodby Silverstein & Partners
in partnership with Sky TPX

Awards:

Clio 2025, The Drum Awards x3,
Mediapost OMMA 2025, Adweek Experiential Awards 2025

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