As an extension of the H&M Coachella global campaign we created H&M’s annual event activation at the Coachella 2016 festival. The event activation consisted of the interior design of the activation tent and a video booth where guests could see themselves reborn as particles in real time.
The first video is a 360 walkthrough video of the entire activation space at Coachella.
The second video is yours truly being turned into particles at a final tech test.
client: H&M agency: BBH role: Co-Creative Director