H&M - Coachella Activation

As an extension of the H&M Coachella global campaign we created H&M’s annual event activation at the Coachella 2016 festival. The event activation consisted of the interior design of the activation tent and a video booth where guests could see themselves reborn as particles in real time.

The first video is a 360 walkthrough video of the entire activation space at Coachella.

The second video is yours truly being turned into particles at a final tech test.

client: H&M
agency: BBH
role: Co-Creative Director

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