Inside Track AR

An Augmented Reality racing game to promote the 2021 Acura TLX. Five worlds inspired by real places brought to life next to your cat! The AR experience was powered by 8th Wall, and at the time it was the furthest anyone had ever pushed that platform. In addition to directing the work I also directed and filmed multiple videos for social powered by the AR experience.

A snippet of game play can be seen below, and don't forget the sound! That Type-S engine sounds wonderful. This was a hard game, mostly because you couldn't help yourself and move the camera around to explore the incredible worlds we created.

client: Acura
agency: MullenLowe with Current Studios
role: Creative Director and Creative Tech Director, Film Shoot

↑Back to Top