McDonald's - Track My Macca's AR

An Augmented Reality experience that lets visitors to McDonald’s Australia track the origins of the ingredients in their meal. AR was at best a nascent technology, and we had to design and build the experience with tools that weren't meant for AR. Very proud of this one ...

client: McDonald's / Tribal DDB Australia
production company: ACNE Production
role: Interactive and Technical Director

awards: Cannes, theFWA, Digital Asia

I wrote a "Making of" article for theFWA a while ago if you feel like diving into the details:
https://thefwa.com/article/the-making-of-trackmymacca-s

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