client: Acura
agency: MullenLowe with Active Theory and Bullitt
role: UX & Creative Technology Director
agency: MullenLowe with Active Theory and Bullitt
role: UX & Creative Technology Director
awards: One Show, AICP Next, Awwwards, D&AD Shortlist
Total Control
The 2019 Acura ILX is targeted at people who don't watch TV. So we made a mobile-first interactive driving game where the car reacts as you rotate, shake, spin or throw(!) your phone.