role: Creative Director
client: Acura with Current Studios
agency: MullenLowe
client: Acura with Current Studios
agency: MullenLowe
awards: LIAA, Webby,
Auggie, ThinkLA Finalist
Auggie, ThinkLA Finalist
What a Race AR
To launch the 2017 Acura TLX we created the world's first live Augmented Reality full-scale car race. Only the three celebrity drivers and yours truly ever got to drive the cars, but it was one hell of a race.